“I do not know the secret for success, but I know that the secret for failure is trying to please everybody”
hat’s what Bill Cosby is attributed to have said. I couldn’t have said it better and succinctly. Look at the hordes of people coming out of our schools these days. What is their focus? Is it to sharpen their brand? There is in fact quite a number who believe that “prison” is over and now they have freedom! For the most part, most of these people are looking for one thing: a job. But the heart breaking thing is that they do not know what they want to do, that’s why they will say they “just want any job”. But that is changing.
Make no mistake. I have no problem with jobs whatsoever. What I discourage though is engaging in an activity without having the needed insight for it. Jobs are good. My mentor Myles Munroe however says that[ictt-tweet-inline] what we do after 5:00 O’clock is the most important thing in our career[/ictt-tweet-inline]—because that is now the time to work and build on our brands.
Having the mindset that you and I were born for a specific purpose, and having answered the most important question in your life, it follows that the most logical thing to do is to daily focus on sharpening your brand.
Your brand involves what you are known for because you have purposed to pursue it, because you believe that you were born to do it.
This can be done even when you have a day job. Our goals however must be that as we endeavor to be faithful to our day jobs, we need to gravitate towards what my fellow author Karry Oberbrummer calls, Dream job.
You will realize that your dream job has very many people that are already excelling in it. If not, you will also realize that there are very many people that espouse the values that you cherish concerning your life purpose that you can study and implement in your own life.
So [ictt-tweet-inline]One more potent method of sharpening your brand is “Mirroring”[/ictt-tweet-inline]. This simply means that you identify an industry leader in your “Dream Job”, and decide to do what they do incrementally until you are the mirror image of what they are. Now, before you can quote and tell me,
“Be yourself because every other position is already taken”,
before you can unleash another advice saying,
“You were born an original, do not spend your life aping others and die a cheap copy of someone else’s original”,
indulge me for a minute.
There are obvious reasons why mirroring is a good way to sharpen your brand in obscurity.
I know I am against shortcuts but I champion of processes and systems. Mirroring however saves you a lot of time in research and trailblazing. Your “Virtual Mentors” are already there and they are already winning with what they are doing. Since it is already proven to work, there is no need to reinvent the wheel.
Since you do not need to invent, you now have an excellent opportunity to innovate with what already exists. Like I already said, mirroring is not about copying and pasting in total. It is about customizing and tweaking to suit your “signature”. The raw materials for this customization already exist and that’s why you are mirroring.
It is easy to know the steps, processes and efforts to make unlike when you are scrapping around from scratch. The Benchmark is already set. The bad news is that the customers you are targeting will gauge you against the standards that the industry leader has set. The good news is that you can ape those standards and adopt them through mirroring.
Lawrence Namale is a Life Coach, Speaker, Author and Consultant. In my niche as a Coach, there are quite a number of names. In my calling as a purpose trainer, I look up to the late Dr. Myles Munroe. There is no human I know that has spoken as extensively on this subject as Dr. Munroe. Mirroring Dr. Munroe on this subject helps me to grow and get some level of authority in it.
Other people that I mirror are as follows:
As a blogger, I look up to Michael Hyatt. The man has more than 700,000 followers on his blog. He writes on specific topics such as productivity and technology. He has a virtual class called “Platform University”. He writes every Monday, Wednesday and Friday. Mirroring him for me would be something of this nature:
The list can only be populated to the degree that I study Michael Hyatt and internalize the way he is doing his craft.
Divide the major areas that you need to work on into 4. For example, as I am mirroring Michael Hyatt, these areas might be: 1) Podcasting 2) Mailing List 3) Virtual Class room and 4)Interviews.
My focus would then be to distribute these areas throughout a 12 month period (regardless of when I start). This means that each major area will have 3 months of focus. In other words, I will not engage in any other area of improvement and focus until one area is done and dusted. Then I move to the next. Finally, in one year, I will have the semblance of the market leader.
This means following the leader wherever they are on social media and consuming all their content. This will simply teach you to see how they do their work and before you know it, you have their “spirit” of operation in you. This is what keeps them going. Reply to them, retweet them, customize their content and credit them, quote them and so on. Chances are that they might notice you and probably give you their platform as and when you measure up to their standards
After a while, you might directly seek them out for one of these three things:
It takes just one industry leader to notice you and open the doors for you to other industry leaders. So you better play your mirroring game well and be prepared for your moment. Be ready when it comes.